Speaking “Jelba’s specialisation on B2B and the internet, combined with the way the company offers its services, has helped us rapidly realise our online ambitions."
Sietze van der Krieke Director

Boso is one of the largest producers, suppliers and knowledge centres in the field of cleaning and hygiene products. Its range consists of textile wiping cloths, non-woven wiping cloths, cleaning paper, hygiene products and absorption materials. The company’s in-depth expertise in all types of cleaning means that Boso is not only a supplier of top products, but also an eco-friendly company that saves money for its customers.


Step 1: Digital growth strategy

Boso is one of the largest producers, suppliers and knowledge centres in the field of cleaning and hygiene products. Its range consists of textile wiping cloths, non-woven wiping cloths, cleaning paper, hygiene products and absorption materials. The company’s in-depth expertise in all types of cleaning means that Boso is not only a supplier of top products, but also an eco-friendly company that saves money for its customers.


Step 2: Technology

Providing access to the heavily enriched product data via EZ-base Product Information Management (PIM) was an important factor in the choice of EZ-shop. It means data management and distribution is organised centrally, which saves time and reduces the risk of errors. Jelba applied a custom interaction design to guarantee proprietary usability and presentation. To maximise returns from the e-store, Jelba added extra functions, such as a knowledge base, customer cases, request configuration, chat feature and lots of conversion options. Mailchimp integration resulted in an automated platform from which campaigns can be set up and carried out. The e-store is linked to Boso’s ERP system.


Step 3: Operation

The Online Marketing Department’s operations are centred around a number of aspects: targeted campaigns for a number of key product lines, where the approach is based on competition and price analysis. Content marketing in the field of cleaning expertise and product cases. Another ambition is to enrich and improve the product photography and video content every month. We also carry out campaigns aimed at target groups, and re-activation campaigns aimed at existing prospects. Upselling and cross-selling within existing customers is another important driver for increasing turnover.

Results to be proud of

More brand awareness through increased organic growth
Transparent about prices and advice
More requests and transactions
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