It’s always difficult to decide whether to use e-mail marketing. You have to remember that your carefully compiled database of customers is not particularly interested in receiving an e-mail with news about your new employee or participation in yet another trade fair. Obviously, it’s nice to share such things in the newsletter, but that’s not a key concern. Every day, we send e-mails to our clients’ potential prospects. These are not mass e-mails, they are selective on the basis of behaviour and personalisation. Targeted and effective! If you’d like to know about some real-world examples, contact one of our experts for more information right now.
This service is part of your B2B online marketing department.