Speaking "It's great that we can add a complete department with online marketing experts to our company. It immediately promotes progress, professionalism and positive interaction within the organisation."
Michiel van Kempen Director

In essence, wearers of work shoes only want one thing: the freedom to be themselves when they’re working. Allshoes work shoe brands manage to combine safety and style in their designs. The professionals who use them have a range of functional work shoes to choose from, and can select a pair that reflects their personality, style and work they do.
Allshoes has the most advanced and stylish collection and the best expertise in-house, whether it concerns work shoes for a drilling rig where salt water, oil and cold are permanently present, or work in a logistics centre where flexibility and comfort are the priority.

Step 1: Digital growth strategy

To ease the search for the perfect pair of work shoes, and to present Allshoes diverse and unique brands to wearers, we developed a multi-brand/e-commerce/dealer strategy. We made designs and ‘brand-houses’ for the brands Grisport, Mr. Miles and RedBrick, to give each a distinctive image. These goal of these three brands and the associated shops and campaigns are simple: to generate leads and revenue for dealers, increase brand awareness of the three brands, and relieve the burden on dealers by supplying perfect product content.

Step 2: Technology

Magento 2, together with the most advanced marketing automation and analysis software, provides a state-of-the-art technology platform which is integrally linked to Allshoes’ ERP System. A B2B PIM system is used in the online marketing model to manage product data as effectively as possible, and share it with dealers.

Step 3: Operation

Campaigns are deployed specifically at brand level. Each brand has its own public and traffic, which reflect the USPs of the products for these specific target groups.
A specific campaign is conducted for dealers to support them as much as possible in their sales and marketing. The leads generated by everything from e-mail marketing, social media, SEO and SEA to the chat function are jointly monitored as closely as possible. The result is new and satisfied customers for dealers.

Results to be proud of

More brand awareness through increased organic growth
Transparent about prices and advice
More requests and transactions
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