In essence, wearers of work shoes only want one thing: the freedom to be themselves when they’re working. Allshoes work shoe brands manage to combine safety and style in their designs. The professionals who use them have a range of functional work shoes to choose from, and can select a pair that reflects their personality, style and work they do.
Allshoes has the most advanced and stylish collection and the best expertise in-house, whether it concerns work shoes for a drilling rig where salt water, oil and cold are permanently present, or work in a logistics centre where flexibility and comfort are the priority.
Step 1: Digital growth strategy
To ease the search for the perfect pair of work shoes, and to present Allshoes diverse and unique brands to wearers, we developed a multi-brand/e-commerce/dealer strategy. We made designs and ‘brand-houses’ for the brands Grisport, Mr. Miles and RedBrick, to give each a distinctive image. These goal of these three brands and the associated shops and campaigns are simple: to generate leads and revenue for dealers, increase brand awareness of the three brands, and relieve the burden on dealers by supplying perfect product content.
Step 2: Technology
Magento 2, together with the most advanced marketing automation and analysis software, provides a state-of-the-art technology platform which is integrally linked to Allshoes’ ERP System. A B2B PIM system is used in the online marketing model to manage product data as effectively as possible, and share it with dealers.
Step 3: Operation
Campaigns are deployed specifically at brand level. Each brand has its own public and traffic, which reflect the USPs of the products for these specific target groups.
A specific campaign is conducted for dealers to support them as much as possible in their sales and marketing. The leads generated by everything from e-mail marketing, social media, SEO and SEA to the chat function are jointly monitored as closely as possible. The result is new and satisfied customers for dealers.