Is Google the largest search engine or is it the largest advertiser machine? In any case, it is an art form to get AdWords (Google Ads) campaigns running at maximum efficiency. You might ask yourself: “What is the optimal bid strategy? How do I get a maximum Quality Score? What does it yield?” Our specialists are constantly optimising our clients’ campaigns as we do not strive for maximum clicks, but for an optimal return on investment. A click is nice, but a lead or transaction is what we’re going for. Curious about some examples?

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