Karel Clean is part of the Leering Hengelo company. It was founded in 1939, and has since grown into an internationally known manufacturer of grit-blasting installations and supplier of industrial cleaning products.
Karel Clean represents a team of industrial cleaning specialists. Leering Hengelo and the Karel Clean brand supply a strong range of top brands for industrial cleaning solutions. The umbrella brand Karel Clean is known for its honest and sincere cleaning advice. Karel Clean’s vision of professional cleaning is that it must not damage the environment, and everything should therefore be based on giving the correct cleaning advice.
Karel Clean has a solution for every industrial cleaning problem, and specialises in manual, automatic and ultrasonic cleaning.
Step 1: Digital growth strategy
Karel Clean goes further than any other industrial cleaning specialist. By addressing questions about the desired cleaning process in a quick, targeted manner, Karel Clean has acquired a unique position in the market. The primary concern is not about machines or liquids, which is a logical consequence of honest cleaning advice. The basis of the digital positioning and strategy is instead aimed at generating requests for cleaning specialists. We use a content-driven approach to the end customer; the professional cleaner.
Step 2: Technology
The goal is to quickly add new information about products and other aspects, and rapidly optimise texts, so the backbone of the website is a versatile content database system, This is also known as the Product Information Management (PIM) system. In combination with a tailor-made lead generation platform using open-source software, this makes it easy to create links with other systems. This structure greatly facilitates changes and optimisation, something that is often omitted in practice at most companies. The custom lead generation tool is designed and built completely in accordance with the client’s needs, and calculates the right proposition for the client in real time. What customers want is a quick answer.
Step 3: Operation
We are continually working on maximising the return from all Karel Clean’s digital channels. The targeted range of cleaning products gives us lots of opportunities to generate online requests and transactions. We operate all the digital channels on a daily basis to make sure Karel Clean is successful.