Manufacturers supplying the manufacturing industry are faced with extreme amounts of technical specifications on which their products are selected by the end user. Making these product characteristics understandable and findable is the biggest challenge. But also the technological issues of the professional user of these products is an important added value that you as a manufacturer want to be found on. On the issue, but certainly also on the solution you offer for the challenge of the potential customer. Online offers many opportunities for the industry, to be found and then to make product selection easy. Another big chance is that this industry often lags behind online. So will your competitors. Manufacturers that are now able to take a position online, will soon be unbeatable. We are among others active in the metalworking industry for Dormer Pramet, SlijpExpert, Cellro or for example LintzagenService.nl. These manufacturers of carbide drills, grinding wheels, robots and band saws for the metalworking industry are typical why our online approach is successful in the industry.
Online marketing in the manufacturing industry
Almost half of the industrial sector in the Netherlands does not sell its products through online channels. Only 36% of the industrial companies in the Netherlands have an online shop. This while it is essential to have an online presence. Wondering how you do online marketing in the industry?
Online marketing in other B2B sectors
Read more about the state of online marketing in logistics and transport, find interesting information about online marketing in construction and installation or find out what the opportunities are in terms of online marketing in agricultural engineering.
Are you active in another sector and curious what online marketing can do for you? Feel free to contact us.