Data Driven Marketing
Data Driven Marketing is something that is increasingly used within an online marketing department. It can be explained as marketing which is based on data that you own or are able to collect about your (potential) customers. Due to the increasing number of applications and tools that can provide information about online user behaviour, marketing activities can be better organised. This data forms the basis for your new marketing campaigns.
Data driven marketing is a discipline that is mainly applied to increase the success of B2B webshops.
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This service is part of your B2B online marketing department.