What is a product video?

What is a product video?

When it comes to product videos we divide between (small) catalogue products and capital goods.

Catalog products

Product videos usually follow the same format: a product is introduced, the USPs are highlighted and you can see how the product works in practice. However, a product video is only complete if it is able to convey the character and identity of the product.

Capital goods

The big difference between product videos about catalogue products and capital goods is that capital goods are tied to their location and can be viewed in a slightly more complex way. For us, that is always a nice creative challenge!

Example case

Also find other video formats we produce: