What is B2B lead generation?

Business-to-business (B2B) lead generation is very important for today’s online marketers. In the past, the best thing a salesperson could do was to travel to customers, but these days it’s better to stay in the office and analyse which content is best to hold the attention of ‘leads’ who have registered via the company site, or how smart data analyses can be used to improve services to existing customers. If you want to read more information about the new role of the modern sales rep, read our B2B update: [“Een vlotte babbel alleen is niet genoeg”]

However, let’s get back to B2B lead generation and the different tactics that help in the acquisition of leads, such as organic findability, SEO, (SEA), and much more. In the B2B market, we use B2B lead generation for suppliers of capital goods. Catalogue products may be ideal for selling to professional buyers via a B2B e-commerce environment, but this does not hold for capital goods. An easily findable B2B website with many configuration options can be decisive when it comes to getting ahead. A lead is actually a prospect and/or potential customer.

B2B lead generation is a form of online marketing, where a provider of products or services tries to get customers to come to them using what is known as pull marketing, so these customers can be identified. B2B lead generation is a form of [online marketing], where a provider of products or services tries to get customers to come to them using what is known as pull marketing, so these customers can be identified. If the potential customer leaves his or her data, the seller can follow the lead, and try to convert the lead into a customer. If you want to know more about how professional buyers behave on the internet these days, click [hier]. With this knowledge and the right use of B2B lead generation, you also create more business. Here are some examples of clients for whom Jelba is permanently generating leads.

If you’d like to find out more about B2B lead generation and its potential, please [contact] us. Jelba is a specialist in building and operating B2B lead generation sites.

View our related B2B updates on lead generation here:

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