E-commerce is the entire process of buying and selling via the internet, usually via Webshops. A term that we often encounter here is e-business, a collective name for electronic transactions. An example of such a transaction is the purchase of a product in an e-store. Thanks to online shopping, the term e-commerce has become more commonplace.
The difference between B2B e-commerce and B2C e-commerce is not just in the name. An e-store aimed at the consumer involves different dynamics to an e-store aimed at the professional. The rapid growth of e-commerce is the world of B2B is still underestimated.
The traditional relationship between the manufacturer and the technical wholesaler is still unchanged. The manufacturer makes and develops products, then sends them out with a brochure and sometimes a training course in the hope that the technical wholesaler (approximately 150 in the Netherlands) will deliver on its promise to generate sales with its stores and ordering systems. If you want to read more information about this, see our B2B update: “The rise in B2B e-commerce is underestimated”.
If you want to know more about B2B e-commerce and all the possibilities it entails, please contact us. Jelba is a specialist in building and operating B2B e-stores.
View our related B2B updates on e-commerce here: