The importance of video for b2b online marketing

In the modern world of digital marketing, the use of video is a powerful tool to promote complex b2b products and services. While text and images are useful, video offers a unique opportunity to convey complex concepts in an engaging and understandable way. Especially for products and services where decision-making is complex and involves multiple stakeholders, video can play a crucial role in convincing and informing potential customers.

Below are four reasons to consider using video for you:

1. Clarifying complexity. Complexity can be an obstacle when communicating the value proposition of a product or service. With video, companies can simplify this complexity by providing visual explanations and demonstrations. For example, having a 3D animation created can help visualise abstract concepts or technical processes, making them easier for potential customers to understand.

2. Emotional connection. Video allows companies to build an emotional connection with their target audience. By integrating storytelling and visual elements, companies can not only highlight the features of their products and services, but also tell the story behind their brand. This helps build trust and loyalty among potential customers.

3. Demonstration of value. For B2B products and services, it is often essential to demonstrate their value. Videos provide an excellent platform to do this through customer testimonials, case studies and comparative analysis. By showing real user experiences, companies can convince potential customers of the benefits their products or services offer.

4. SEO enhancement. Videos can have a significant impact on a website’s SEO. Search engines like Google prefer websites with video content and will often rank them higher in search results. By optimising videos with relevant keywords and metadata, companies can increase their online visibility and generate more traffic to their website.

In short, having a corporate video made is invaluable for companies offering complex B2B products and services. By using video, companies can reduce complexity, build emotional connections, demonstrate the value of their offering and increase their online visibility, or even use traditional media such as TV by making a commercial. If you are looking for an effective way to promote your B2B products or services, consider commissioning a 3D animation to convey your message in an engaging and understandable way.