Van Hooff Intern Transport is a household name among internal logistics companies. It is the prime multi-brand specialist in renting, maintaining, selling and inspecting internal transport equipment, cleaning machines and equipment, such as forklifts and warehouse trucks. With flexible rental options, a large stock, and a varied rental fleet of forklifts and warehouse trucks, the company provides flexibility and continuity. Van Hooff Intern Transport always strives to provide the highest quality services, products and service. The company is also assured of its position as a decisive player in the future, thanks to its approach to the market via B2B lead generation.
Step 1: Digital growth strategy
The digital strategy is based on the varied range of products, services and in-house knowledge about the logistics market. We attracted end users with an SEO strategy and active campaign with high quality content.
Step 2: Technology
The technology is complex, because products are offered both for sale and rental. This is reflected in the B2B PIM system and the technical link with the ERP or CRM system. We also use high-quality lead generation tools and analysis software to maximise business via various digital channels.
Step 3: Operation
We are continually working on maximising the return from all the digital channels. The potential of this versatile range of products is maximised by a high-quality content-driven strategy. Through the implementation of campaigns aimed at both the public in general and target groups, we increase sales every day. We regularly create and add content so our target group can find us more easily. Video, image and text are the most important components. Transaction times are reduced by continually analysing the behaviour of website visitors and optimising the website.