Speaking "As a Dutch company with a Belgian office, Jelba leads the way in B2B Online Marketing, B2B webshops and B2B lead generation. For us as a Belgian company it is ideal to stay ahead of the competition."
Patrick van Bogget Director

Vabotec has been an expert in the field of lifting and hoisting equipment for more than 30 years. Not only in sales and consultancy but also in the development of products in this field. Top quality together with certified safety are paramount. Safety is the most important aspect of this type of products and advice. After all, it is about lifting, securing and fastening generally heavy objects. It is the number three cause of serious accidents at work. Testing, maintenance and the composing of the solutions is therefore carried out under own management. Certification by all relevant external bodies. Jelba is proud to realize a B2B Webshop for the Belgian market leader in this field. In this client case you can read more about our approach.


Step 1: Digital growth strategy

Vabotec wants to create leads for its dealer network in Belgium and the Netherlands. This was done through SEA, SEO and campaigns through 3-den channels. The objective: to create requests via different routes: via the Magento webshop that is used as a sales and lead generation channel, via Chat, Email marketing and telephone. Vabotec has a strategic advantage over the competition. They are pre-eminently experts. This expertise plays a key role in the growth strategy.


Step 2: Technology

The basis is an advanced B2B webshop in Magento with a link to OnlineFact, the ERP system of Vabotec. The shop gets integrations with 3-den channels, Mailchimp, high-tech analysis and interaction software and is future-proof built. This means: the shop is ready for more articles, can handle complex price structures and is therefore ready for the future.


Step 3: Operation

Online Marketing campaigns are specifically used at product level in the Netherlands and Belgium. Through an SEO strategy based on the knowledge and expertise of Vabotec on this subject. A specific campaign is conducted for dealers to support them as much as possible in their sales and (online) marketing. The leads generated from e-mail marketing, social, SEO and SEA to chat, are followed up resulting in new and satisfied customers for dealers.

Results to be proud of

Targeted and segmented online marketing by brand
Direct order and offer requests
Intensive collaboration with dealers resulting in more turnover
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