HUBTEX starts where the manufacturers of standard forklift trucks stop. HUBTEX builds its trucks according to the modular system and can thus adapt and execute any machine at the customer’s request, without high extra costs. Each machine is built to the customer’s specifications and tailored to the right working environment. HUBTEX is therefore rightly the market leader in the field of side loaders and multi-way trucks in the Netherlands.
Within the transport and logistics world and specifically for the forklift segment, Jelba is already active for Van Hooff Intern Transport and Yale Heftrucks. With the addition of HUBTEX, we are fully involved in online marketing for transport and logistics.
Step 1: Digital growth strategy
The market for HUBTEX can be easily defined in the online landscape. The market for side loaders is very specific and is therefore easy to monitor via highly targeted searches on the internet. Through an advanced B2B lead generation approach and rollout, it is our goal that HUBTEX is at the top of every relevant search of the potential buyer. We respond to the demand from end users to show the advantages of the side loaders. In addition, practical examples are leading on the website. Placements with customers, solutions that have already been realised, they play an important role. Jelba and HUBTEX work together for the long term to ensure that HUBTEX continues to lead the way online with its services and presentation.
Step 2: Technology
For HUBTEX we use a wide range of technology and analysis software. By using this technology HUBTEX makes the difference through the digital channels. In the technological roll-out we take into account the character of capital goods. Everything is therefore also used to generate leads. Technology that directly contributes to identifying leads and monitoring the funnels over a longer period of time are used here. We have built the B2B website in WordPress pages tailored to Hubtex’ specific goals.
Step 3: Operation
On a daily basis we are actively working to maximise all digital channels. The clear offer of side loaders gives us more than enough opportunities to realise requests via the internet. In our daily operations we run the digital channels that contribute to making this a success.