For more than 25 years, De Ridder Packaging has been the specialist in the field of refrigerated transport packaging. With their ultramodern machinery they are able to customise gel packs, so that every shipment gets the right cooling. With a team of our own “cooling experts” in house, they give customers the right tailor-made cooling advice and adapt the materials to the application they are using. Looking for the right method of conditioned transport? De Ridder Packaging always has the right cooling solution! They are also at the forefront of sustainability, so that your packaging complies with current environmental requirements. We are proud to be able to build, maintain and make the B2B webshop and lead generation platform of de Ridder Packaging successful with B2B Online Marketing. In this customer case you can read more about our approach.
Step 1: Digital growth strategy
De Ridder Packaging convinces through its specific expertise in digital communication. Sometimes it involves standard products, but often it is a complex question about the correct cooling of products transported by air, water or road. An essential part of the digital growth strategy is getting the right request as a lead in various countries. Refrigerated transport has a specific approach in the different markets. The different markets and the different types of products are anchored in the strategy. Transporting fish or flowers refrigerated are other target groups and therefore also other campaigns. The online personalisation of searchers by means of liquid content modules is therefore implemented. Ultimately, our data driven marketing approach aims to ensure that the standard products are purchased directly in the shops and that the representatives of De Ridder Packaging sit at the table with the potential customer at the right time. B2B lead generation in combination with B2B E-commerce is therefore the foundation of the digital growth strategy.
Step 2: Technology
The open source technology that has been applied is completely custom made for De Ridder Packaging. The design but also the applied technology is a custom composition that ensures a fast and user-friendly website for lead generation and e-commerce. Content and paid campaigns play the leading role in attracting relevant visitors. Contact is central in the site as a conversion. In a friendly way, the potential buyer is tempted to make contact or place an order. In order to be able to do the right analyses, the website is equipped with various tooling and automation technology. This varies from tracking software to feed marketing tooling in order to be able to easily and effectively connect with third party platforms.
Step 3: Operation
On a daily basis we operate to maximise all digital channels of this platform. Jelba’s experts from De Ridder Packaging’s B2B online marketing department actively campaign to realise requests and transactions for our client. In the overview on the right you can see a summary of these activities. We go for the result and fortunately so do our customers. We do. Digitally every market and every revenue model changes. In the world of refrigerated transport, together with De Ridder, we feel like a fish in the water.