Jelba is a 100% B2B Specialist. Clients can contact Jelba for all matters related to B2B (Business-to-Business) and online. We create a digital growth strategy, build B2B webshops, B2B websites and create leads and sales through B2B Online Marketing. Our experts regularly get the question: “what is B2B”?
What is B2B?
B2B of course stands for business-to-business and in the business world this generally means that companies sell products or services to other companies. In addition, business-to-business marketing also has a different working method compared to business-to-consumer marketing. If you want to know more about this, please read our update about the difference between B2B and B2C.
What characterizes B2B in Online Business?
Take a look at our client cases, our services and updates. Then you really get a good picture. In any case, the following points are recognisable in B2B and also fit very well if someone asks you the question: “what is B2B”.
- The products of the business-to-business companies can be divided into 2 categories: capital goods and professional catalogue products.
- The buying and online search behaviour is specific to a part of the buyer’s business operations.
- In B2B various rates are used based on volume, history or order frequency for example.